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How can you tell if you are an authority site on Google?
SEOs use a variety of tactics to determine what Google thinks about them– their homepage PR, backlinks listed, page indexed, rankings on key terms, how much traffic they get, and so forth. One of my...
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5 Ways to Track Leads From Online Marketing
In a perfect world we would be able to ask our visitors and prospects where they heard about us, and they would say something like this: “After performing a Google search for ‘local blue widgets’, I...
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How to sell local clients
If you’re an affiliate, you’ve heard a lot about local. Drive down the street and look at all those businesses– 40% of them don’t have websites, and of the ones that do, only 8% are doing PPC. Of those...
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Social Media vs. SEO – No Contest!
When I googled “social media vs. seo” (in quotes) this morning, 12,400 results were returned. Restricting the same search to only the past year, over 800 results are returned. Obviously, many people...
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Mistakes and Lessons from the Google Penguin Update
When Google’s Panda update started targeting on-page optimization that were considered low-value—with special focus on duplicate content and outbound links that appeared to be spam—it caused quite a...
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